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Operations Director Imogen Brettell from Lancaster serviced apartment agent Citybase gives an overview on the increasingly evolving and competitive market and her take on the challenges, benefits and opportunities for operators, agents and travellers. 

This year marks a milestone in the HBAA’s history.  It’s 20 years ago this year that the HBAA was formed during a Christmas party with Peter Ducker, Simon Scott and Bob Dixon, among others. They realised the real benefit of an association where knowledge ideas and challenges could be exchanged and together they could be a stronger force than as individuals.

So what was happening in the market 20 years ago?

Last year we joined the HBAA which is a representative body for UK meeting agencies, conference venues and technology providers. Patrick Heaphy our Head of Sales & Strategic Partnerships attended their annual forum during the summer and came back with very positive reports. I attended my first event last week, the AGM and annual dinner at the Hilton Bankside in London. These are the top 4 things I learned from the event. 

On 1st November 2016, past and present HBAA Chairs met to celebrate our 19th anniversary and to welcome Louise Goalen as incoming Chair for 2017. As we head into our 20th year, we take a trip down memory lane to reflect on the evolution of the HBAA over the past nineteen successful years and recognise the foundations on which this great association has been built.

  

As we write today, it’s 75 days since Lara Morgan graced us with her presence, with a whopping 50% of you stating that this was your favourite session from our HBAA back2basics Forum - the next favoured session scored 28 % so Lara was a clear, hands-down winner, I’m sure you’d agree.

So why was Lara Morgan’s session so powerful, igniting and engaging? Well….