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Thinking International…

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So the current trend is that our US friends across the pond are keen to book more events into the UK especially London due to the favourable exchange rate. I wonder if the recent terror attack will make them think twice, I sincerely hope not.  London is such a great location with a vibe that is unique to the City alone. With the exchange as it is London is a much more viable option over other European Cities.  I was at a recent event for over 2000 people in Copenhagen. The Bella Centre did an amazing job with six supporting Hotels.  However, I was on site for over a week and discovered how expensive Denmark is.

Barcelona was also on my travel list last week when I attended an amazing Global Meetings exchange covering all the Accor brands.  It was a tremendously well attended event with over 260 people for the three days.

The International Forum

The international Forum is set to go to the Fairmont St Andrews on the 10th - 12th November we are hoping for 60 Agents and International venues with a mix of destinations and DMCs.  We will be running a truly Scottish theme, with a relaxed atmosphere, Whiskey tasting, Haggis on the menu and plenty of one to ones.  More updates and details on how to register will be published soon.

Brexit looming

So Theresa May has now triggered article 50 and there is much speculation around what that will that bring, our main issue at the moment is the value of the Pound.  I exchanged some cash at the airport the other day; I just wanted a few Euros and had to pay £103 for 100 Euros! 

One of the main whisperings is the threat of those truly European businesses, relocating to a European base out of the UK.  This of course could have a knock on effect for the economy.

Having said all of that, and among all the speculation we will ride the storm ahead, of that I am sure.

 

Jayson Hodgkinson, HBAA International Committee Chair

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