Aston Villa FC (AVFC) has launched its new hospitality and events space, the high premium ‘Directors Club’, last month with a new team and vision for the business. The new space is a result of a £1 million investment, following the club joining the Lime Venue Portfolio earlier this year.
The investment has seen the redesign and refurbishment of a number of spaces within the Trinity Stand, the main stand at Villa Park. The Directors Club is designed for premium hospitality and events, with a contemporary and luxurious new design, furniture and state of the art AV. In addition, the room has its own open kitchen, bringing the new quality of food and drink to life for visitors.
While the main space is capable of hosting up to 150 delegates, it also includes the ‘Directors Boardroom’ for smaller boardroom meetings, private dining or as a breakout space within The Directors Lounge. Both areas are designed with luxurious marble, contrasting with warmer colours in keeping with the club’s long heritage.
“It was important to us that we offered both high quality and premium options for conferences and events. After this brilliant refurbishment we’ll shortly be announcing a new team to bring everything to life, so the future for conference and events at Aston Villa looks really exciting” commented Laura Johns, Head of Sales, Conferences & Events at AVFC. “Since joining Lime Venue Portfolio, we’ve seen an uplift in the amount of business coming from across the country, and we’re looking forward to working with them to further drive awareness of our new facilities.”
Other refurbishments within the stand include a redesign of the ’82 Club’, which now has a capacity of up to 250 delegates, as well as a refresh throughout the venue’s meeting and events space. The club will be hosted a series of VIP taster sessions on the 26th September as part of the launch of the Directors Club.