Simon Taylor has taken on the role of Strategy Director, as part of David Taylor’s growth plans for Grass Roots Meetings & Events (GRM&E).
Simon’s role will see him working with the board to develop the GRM&E global offering. He brings a wealth of experience with blue chip brands having worked in WPP agencies JWT and Ogilvy. More recently he headed up the Land Rover business at Imagination as well as the Rolls-Royce launch of Dawn at last year’s Frankfurt Autoshow, whilst at Energy.
Grass Roots Meetings & Events Managing Director, David Taylor comments: “Since taking up the leadership of the M&E division here at Grass Roots I have been working with our team to refine our offering, ensuring we maintain our position as a global leader working alongside some of the world’s best known and most sought after brands. Simon brings a deep knowledge of our clients, the agency world and most importantly the integration of the two into a seamless client/agency relationship. I look forward to seeing the impact his ideas and experience will have in both the short and long term.”
Commenting on his new role, Simon Taylor said: “This is an exciting time to be joining Grass Roots’ M&E team. There will be changes ahead that will allow us to use our market leading position to invigorate the M&E category as a whole”