1 Wimpole Street have announced that their next Technology Masterclass will be held Thursday 12th June 2014.
Speaking at the event will be Iain Wallace, Head of Innovation and Rob Curtis, Sales & Marketing Manager from Lumi. Lumi Mobile recently acquired IML Worldwide, creating one of the event industry’s biggest and foremost experts on data collection and audience insights.
The Masterclass will introduce the methods available to event organisers for gathering insightful data from audiences pre, during and post-event as well as techniques for improving the engagement of their attendees. Iain and Rob will discuss the benefits such data gathering has including how it can prove an event’s return on investment and objectives.
Nigel Collett, Director of 1 Wimpole Street, said: “Our mission is to equip event organisers with the tools to stage better events. We hope that by the end of the presentation Iain and Rob will have equipped our delegates with some practical insights and actionable tools for data collection, both free and paid-for, that they can use straight away in their next event”.
The event will be held in 1 Wimpole Street newest, 80-seat lecture theatre – the Wimpole Lecture Theatre. Due to the smaller size of this room attendance is by invite only. However event organisers can register to watch a live stream of the Masterclass free.