QHotels has once again been named as the No.1 Large Group in the annual VenueVerdict Awards, the sixth consecutive year it has held onto the top spot.
Strengthening its grip on the title, as the brand that conference and events bookers are most likely to recommend, 11 of the group's hotels ended the year with Gold Standard Accreditations - the highest in QHotels' history.
Awarded by BDRC Continental - the UK's largest independent research agency - the awards are given based on the scores given by conference customers across the year and based on the likelihood of them recommending a venue.
The 11 hotels in the group which secured a VenueVerdict Gold Standard Accreditation are: Ashford International Hotel, Forest Pines Hotel & Golf Resort, The Midland, The Oxford Belfry, The Westerwood Hotel & Golf Resort, Dunston Hall, Hellidon Lakes, Belton Woods, The Park Royal, Mottram Hall and Norton Park.
2016 was a record-breaking year for QHotels, with the group receiving 38 quarterly Gold Standard Accreditations, the most it has ever achieved, demonstrating the consistently high levels of service and commitment to quality that is at the heart of the group's ethos.
Dunston Hall in Norwich, acquired from De Vere in 2014, achieved the Gold Standard Accreditation for the first time in Q1 of 2016, held onto it throughout the year and ended 2016 as the highest rated hotel in the QHotels group.
Michael Purtill, Managing Director at QHotels, said: "These are outstanding results for the group and particularly meaningful because they come direct from our conference customers.
"We strive to deliver consistently excellent levels of service that go beyond client expectations and the fact that this is now the sixth consecutive year we have been named Number One Large Group is a demonstration of that consistency. It's also an indication of the extent to which our teams, led by our Operations Director Vivien Sirotkin, live and breathe exemplary service, every single day of the year.
"We never stop listening to our customers, and while we're always delighted to receive these types of accolades, we also get value from the detailed feedback VenueVerdict elicits from those who've used our hotels. The teams look forward to using this insight to make the services we deliver in 2017 better than ever."
Researchers at BDRC Continental analysed over 16,410 responses throughout the year across each quarter and 360 participating hotels in the UK and Ireland.
James Bland, Director - Hotels and Hospitality at BDRC Continental, said: "Once again QHotels has demonstrated their passion for and commitment to high-quality service. The results speak for themselves, retaining the title at a group level by continuing to drive improvements at a hotel level delivers outstanding customer satisfaction and the plaudits that come with that.
"Our awards are the result of real customer feedback and are a chance for brands to benchmark themselves year-on-year, as well as measure themselves against their competitors. But at heart they are about driving better quality customer service and QHotels understand that."