Trinity Event Solutions have identified a need for a better approach to international venue finding and are sharing their resources to make the process quicker and easier for conference organisers and also deliver better quality leads to overseas venues. The two companies have developed a results-led marketing strategy for international venues to put their information in front of the range of bookers that use the venuefinder.com website.
Firstly, the level of data will be increased to bring it in line with UK venues. Secondly, there will be one point of contact for enquiries so that they can be qualified and given to the most appropriate venues to match the clients’ criteria. This consultative approach fits with Trinity’s Destination Champion programme, where specialists give help and advice about the suitability and logistics of working in a city or region, because they understand the destination. They understand the market and regularly carry out site visits and constantly work with the hotels, venues and destination management companies. Thirdly, enquiries will be managed to help venues understand the priorities amongst the large volume of online and email traffic that is currently being generated.
Jacqui Kavanagh, MD of Trinity said, “This new approach will combine good buying and creativity for event organisers, whilst at the same time help hotels and venues convert enquiries to confirmed business more quickly. www.venuefinder.com has long been established as the leading website for sourcing UK venues and we believe that this new initiative will make it the first-choice for organisers to find overseas venues as well.”
Publisher at venuefinder.com, Kate Hewitt added, “I’m really excited about this new combined initiative. Venuefinder.com has been working closely with Trinity Event Solutions for over 7 years now and we feel that our new approach really combines our shared company visions of providing excellent customer service and experience for both the users of the site and also the venues that we work closely with. Providing one point of contact and qualifying and managing the international leads should provide a much better service for our buyers and venues.”