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11/2017

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One of the Cotswold’s finest country estates, Ellenborough Park, is delighted to unveil a stunning new look following substantial renovation works. With over 500 years of history, this former private stately home stands out as a jewel in the Cotswolds crown and now offers a revitalised and competitive quintessentially British experience.

The heart of its rebirth is centred around three new and different dining options; The Restaurant, The Horse Box and The Atrium, masterminded by newly appointed Executive Head Chef, David Williams, and complemented by a magnificent new entrance via The Great Hall.

Oliver Williams, General Manager explains “The substantial changes we have made will ensure that Ellenborough Park remains the finest hotel in the Cotswolds. With new dining options, a new chef, fresh interiors and a whole new arrival experience for guests we are confident that the new look conveys not only the modern approach that guests demand but also retains the heritage of a building that is over 500 years old. The refurbishment will also appeal to locals who will find The Horse Box especially inviting for lunch and dinner or an afternoon drink by the wood burning stove.”

The Restaurant

Headed up by newly appointed Executive Head Chef David Williams, the centrepiece of the re-launch is The Restaurant and the authentic culinary experience it now offers. The Restaurant will stand out from the ordinary and move away from the typical, exhausted fine dining offering and embrace a more flexible, natural style. It prides itself on offering local provenance and the finest British produce and ingredients, complimented by unquestionable service and a selection of sought after wines. The vision for the changes to The Restaurant is to firmly position the hotel as a complete luxury destination, for locals and those further afield, famed as much for its food and service as for its other attractive offerings. This will also be home to The Royalist room, an elegant private dining space for special occasions such as anniversaries and birthdays.

The Horse Box

Ellenborough Park boasts a wonderful new, hotel-owned country pub, The Horse Box, where race-goers can toast a glass by the wood burning stove, locals can meet for coffee and families can congregate for a hearty lunch. This new five-star country pub not only offers guests an informal relaxed dining option that so many top hotels lack, but also serves as a buzzing hotspot for locals to meet. Four legged friends are also most welcome.

The Atrium

Formerly the reception area, the new Atrium will be the heart of the hotel, characterised by eclectic interiors celebrating the hotel’s unrivalled horse racing heritage with a contemporary twist, and using the finest British sourced furniture. The Atrium’s statement Leonardo da Vinci wall mural and the use of antique brass studding on high quality leather reflects this, and enhances a subtle equestrian feel. Furnishings have a bohemian yet grand country house feel with a lived-in look to make guests feel instantly at home.

The Atrium has a vibrant atmosphere, changing harmoniously throughout the day from serving light lunches, to sweet treats in the afternoon and cocktails into the evening. The key feature is the launch of the pop up cocktail bar, where the hotel’s own mixologists can whisk up specialty masterpieces or guests can sample the must-try signature Ellenborough Park gin, curated by the nearby Cotswold Distillery.

The Great Hall

Guests arriving for the first time are now welcomed by a new entrance via the Great Hall. Over 500 years old and with walls that everyone wishes could talk, The Great Hall is a hugely impressive room. The Hall’s ancient walls are ordained in oil portraits of former visitors to the house and features a stand out fireplace and hidden nooks for guests to discover – serving as a very special place for afternoon tea.

About

Ellenborough Park boasts 61 individually designed bedrooms and suites, an all year round heated outdoor pool and a fitness suite together with an array of unique countryside activities including duck herding, Land Rover off-roading, falconry to husky sledding, clay-pigeon shooting, polo lessons (all available on request).  This 15th century manor house set in 90 acres of Cotswolds countryside is the perfect setting for those looking for an idyllic way to holiday at home. Hotel rooms and suites will also be revitalised with in-room Nespresso machines and new bespoke furnishings.

Stay at Ellenborough Park from £189 per night bed and breakfast: http://www.ellenboroughpark.com/

58% of organisers think travel to UK events should be less than an hour according to a recent poll of 120 Barbican clients.  The results highlight the importance of high speed travel infrastructure projects such as HS2 and the Elizabeth Line.

“It is no surprise that organisers want to minimise travel time but keeping it to less than an hour is tough, even for many commuters,” comments Jackie Boughton, Head of Events at the Barbican. “It is clear from these results that delegates want to focus on productivity and work rather than logistics and travel.  A fact that was confirmed by the respondent’s unwillingness to change transport as part of their travel arrangements (64% would change a maximum of twice).  Such figures highlight the importance of projects such as HS2 and the Elizabeth Line, both of which will substantially reduce travel time to the heart of London.”

The Barbican is perfectly located between two Elizabeth Line stops – with direct links to Heathrow airport.  It is also just 2 stops from the London terminal of HS1 (Kings Cross St Pancras) and 3 from HS2 (Euston).

Jackie concludes: “There will always be a need for organisers to balance accessibility and location.  We are lucky to have a wide range of high quality venues with stunning facilities here in the UK.  Organisers however need to juggle the appeal of each venue and its surrounding infrastructure and opportunities with ease of travel.  Here at the Barbican we have historically benefited from easy access.  This will only improve as the Elizabeth Line and HS2 add to delegate travel options.”

The research was conducted amongst more than 120 Barbican clients during Autumn 2017.  53% of respondents were corporate bookers, 21% association and 26% agency.

The Tourism Industry Council has added representation from the business visits and events sector as it steps up its collaboration between Government and the tourism industry to further focus on improving the tourism sector including jobs, transport and deregulation.

Michael Hirst OBE, Chairman of the Business Visits and Events Partnership and Deputy Chairman of the Events Industry Board, has been invited by John Glen MP, Minister for the Arts, Heritage and Tourism to become a permanent member of the Council.

The Council will also oversee the proposed tourism sector deal, which will offer strong opportunities for the events industry. Business visits and events are set to play a crucial role in boosting productivity by filling unsold capacity and extending the tourism season year-round. Proposals include a national programme of events to showcase Britain’s business and cultural excellence and expertise.

Nick De Bois, Chair of the Events Industry Board welcomed the move and said “I am very pleased that the Events Industry Board will be represented on the Tourism Industry Council and know that the events sector will see this as significant recognition of the government's continuing interest and support for their work within the wider UK economy as we prepare for the opportunities and challenges ahead.”

Michael Hirst said “It’s clear that business events and events more generally should be a big part of the government’s programme to push forward the economy. The industry now has in place strong representation through its umbrella body,  the Business Visits and Events Partnership, a joined up approach with government on the Events Industry Board, a voice in parliament through the All Party Parliamentary Group and now the opportunity to make a contribution to the wider visitor economy on the Tourism Industry Council”.

Many of the current initiatives being developed between industry and government, will be debated and discussed at the first Business of Events : Senior Leadership Forum. The forum, which is being supported by both the Business Visits & Events Partnership and VisitBritain,  will see over 150 senior leaders from across the UK events industry meet at the QEII Centre in London on Friday November 3rd. On the eve of the forum, a reception and private dinner will take place at One Great George Street, Westminster, attended by John Glen MP and Members of both Parliament and the Lords as well as officials from across government and representatives of leading event industry organisations.

Twickenham Experience Ltd is expecting ‘flexibility’ to be the key asset of organisers, venues and support services as we near the festive events season. The stadium is once again expecting a record-breaking year for its Christmas Party products, but is reporting that organisers need to be adaptable over what could be a tumultuous period.

“This is a part of the market that has always been elastic; from late bookings, to new supplier agreements, fluctuations in budget, to different venue treatments,” comments Nils Braude, Catering and Conference &Events Director, Twickenham Experience Ltd. “Both organisers and venues are going to need to be more flexible to change, last minute bookings, bespoke formats, off-the-shelf packages, and conversations about budget. It will make for a really interesting market place, but one that good businesses will really thrive in.”

Twickenham Experience Ltd has seen a rise in ‘early season’ bookings of just over 53% against last year’s figures, while its projections for 2017 season, also predict a rise of around 20% in ‘late season’ business. “These projections indicate that it’s incredibly hard to plan, and our organisers need to be really agile, and have willing partners, like us, to produce the best possible events, given the time and the budget,” concludes Nils.

Twickenham Experience Ltd recently launched its ‘Roaring Twenties’ theme for Christmas this year and is promoting both bespoke parties for larger brand events, and budget options for joiner parties at the Stadium.

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