Training
E-Marketing - an essential marketing tool
If you feel your web site could be working harder for your business in terms of sales revenue then this informative one day course will provide you with both useful information and practical skills to improve your business through e-marketing.
Course Objectives
- To understand how web users find and use websites.
- Demonstrate to delegates how to audit their own web sites and make easy and often low cost changes for improved search engine positioning.
- To illustrate how web statistics are essential to monitor e-marketing initiatives
- To introduce web advertising and search engine sponsorship as a route to building your web presence
- To demonstrate tips and techniques for effective use of eNewsletters and e-mail marketing
- To plan and measure your marketing efforts to ensure that your resources are put to best use
Areas Covered
The course will provide you with plenty of handy hints and tips for
· Website improvement
· Website analytics and stats
· Low cost advertising options
· Newsletters and e-mail marketing
· Campaign evaluation
Target Audience
Business owners, managers, senior marketing personnel
PLEASE BRING YOUR LAPTOP WITH YOU TO THIS COURSE
Course Feedback
"This course was very relevant, especially for marketing on a limited budget."
"Enjoyable, informative and useful."
"The trainer listened and adapted to the diverse businesses present."
Accommodation rate: £135 B&B, contact hotel direct 0844 815 9048
