Training
Social Networking, its contribution to your business * NEW FOR 2010 *
PLEASE CONTACT THE EXECUTIVE OFFICE FOR FURTHER BOOKINGS 0845 603 3349
The media landscape has changed beyond all recognition and a revolution is taking place which is transforming how people access information.
Until recently, print and broadcast media ruled the roost. However, with the march of the internet, the plethora of social networking sites, the availability of smart phones and the huge increase in TV channels, these traditional media have been given a real run for their money.
Furthermore, the younger generation - particularly the under 30s - simply dont consume the media in the traditional way and increasingly use social networking as their first port of call for information.
So how do you harness the power of the internet and more specifically social networking to assist your business?
Course Objectives
By the end of the course, delegates will be able to:
- Have a better understanding of the new media landscape
- Define their own online marketing strategies and tailor them for their audiences
- Get the best use out of the key social networking sites and their own website
- Turn TripAdvisor to their advantage
- Market their product(s) more effectively without spending large amounts of money
Areas Covered
- Integrated marketing campaigns - "Fusion" marketing
- Websites - functionality, search engine optimization and content management
- Blogs
- Media relations
- Customer relations
- TripAdvisor
- Linked-in, Facebook, Twitter, YouTube
Target Audience
Marketing managers, customer relations managers, press/communications officers, General Managers