Training
Cold Calling On The Telephone
Very few people LOVE to make "cold calls"; however, the reality is that in the current economic climate business to business telemarketing can be a very effective way to generate new revenue. During this hands on practical workshop delegates will get the chance to brush up on/or improve their outbound telemarketing skills. They will leave feeling confident and inspired to get on the phones.
Course Objectives
By the end of the workshop through discussion, exercises and role play scenarios delegates will be able to:
- Discuss the benefits of effective telephone communication skills when calling new customers
- Demonstrate customer rapport building techniques to improve call to /appointment order ratios
- Identify key objections to their "pitch" and demonstrate techniques to manage customer objections
- Harness the power of their personality when cold calling
Areas Covered
- Understanding your customers
- Communicating over the phone
- Building rapport through asking the right questions
- Developing your active listening skills
- The power of you and your voice
- Selling NOT telling
- Getting past the gatekeeper
- Overcoming objections
- Buying signals
- Closing for the appointment or sale
Target Audience
Ideal for any member of the team who routinely makes outgoing sales calls on the telephone to generate sales leads and make sales appointments.