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The new face of HBAA has been announced by the association board today, 14 October 2021.

The next few months will see this repositioning take effect, ready for 2022.

beam is a name, not an acronym, but it has its roots firmly based in business events, accommodation and meetings, and shines a light on our industry.

Our principles remain the same. Built on best practice in business, and supported by the four pillars of Resilience, Innovation, Ethics and Quality, our HBAA heritage will provide the springboard for an exciting and ambitious strategy which will be developed with our members.

beam will become our new association name as it enters its 25th year: representing the membership of today and helping us create a wider community for the future with a greater voice, beam will take us into sustainable growth and longevity.

Through becoming beam, we will be truly future fit.

HBAA relaunches "Meet Safe: Meet Smart"

A campaign to provide corporate customers with confidence that live meetings can take place in permitted venues in England, safe and smart:

Read more and get involved...

Fighting in Partnership for the Industry

As a member of BVEP (Business Visits & Events Partnership)HBAA is able to raise our members voices in a collaborative fight for recognition and support of the industry. BVEP has prepared a Covid 19 Partner & Media Briefing to summarise activity during the pandemic, with a focus on key activities carried out between Nov 2020 and Jan 2021.

Read the Briefing


Our Vital Statistics

HBAA is proud to represent the interests of over 70 agencies and almost 150 hotel, venue and serviced apartment organisations.


Our members are all specialists in the business events, accommodation and meetings sector which contributes £31.2billion to the UK economy annually.


Our agency members collectively transact over £1.2billion's worth of bookings for their corporate and public sector clients.


Sponsors and Partners