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Event convergence you say? Not the sort of phrase that could brighten up anyone’s day, let alone their summer. Well hear us out, because this is important and a sign of where this industry could be going in the short and long term.

Firstly, an overdue explanation; ‘event convergence’ is when two or more existing events combine to create a higher production, bigger and more all-encompassing super-event. It’s also known in the industry as the ‘less is more’ trend, and is part of wider move by event organiser to create one brilliant event in exchange for five ‘meh!’ events.

The HBAA is of course an agent association with valued venue members to support the mix and together they hope to shape the future of our sector. 

But how can venues be a part of this?  Well firstly and I suppose it goes without saying, become a member.  The HBAA welcomes all types of venues, big, small, privately owned, part of chain or large group, Academic, Sporting,  all shapes and sizes create a medley of experience and learning.

Due to catering’s disposable nature and the growing pressure to become sustainable, it’s never been more important for eventprofs to embrace conscious food practices. The rise in environmental awareness and the mindful consumer puts emphasis on the food source, the journey and even its ultimate destination. Here are five principles for you to consider when creating conscious catering at your next event…

1. Avoid over catering

A venue can make or break the outcome of an event. Different functions carry different requirements, and knowing what to look for in the site you’re hiring isn’t always straightforward. International conference centres are great for large-scale affairs, but, what if you’re after something more bespoke for say, a company meeting?

Here are seven things to consider when booking the perfect meeting venue:

1. Cost

I didn't really excel at school, so I never imagined I'd become a social entrepeneur who helped homeless people get back to work.

In itself, that’s an important lesson for people I come across through the Beyond Food Foundation and Brigade restaurant.

Our final episode in Season 1...

Episode 11 features Richard HarrisonDirector of Conference Centres at Warwick Conferences, in the hot seat to share his knowledge with Show Host Caleb Parker about how his venue has been designed with the aim of driving learning and engagement.

 

That’s a scary stat but I thought it was a poignant one.  SME's in all sectors are so reliant on customer data that if they don't get their house in order they could kiss goodbye to all, or a seismic chunk, of their customers and potentially their businesses from the 25th May 2018.

Event planners and agents can learn a lot about the future of city-wide event partnerships as we hear what London & Partners has in the works to position London as the leading destination for city-wide events of the future.

The HBAA is of course an agent association with valued venue members to support the mix and together they hope to shape the future of our sector. 

But how can small independent venues be a part of this?  Well firstly and I suppose it goes without saying, become a member.  The HBAA welcomes all types of venues, big, small, privately owned, part of chain or large group, Academic, Sporting,  all shapes and sizes create a medley of experience and learning.

This special feature was made in partnership with IACC.

What is the future of small meetings and what does today's customer expect?

Find out in Episode 9, which was filmed live in London, England at IACC's Europe Knowledge Festival.

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