Skip to main content


You are: home > blog

By Louisa Watson, Director of Marketing at Wyboston Lakes Resort

As the events and hospitality industry prepares to raise the safety curtain when released from lockdown, technology will take centre stage in providing solutions to keep everyone safe and give them confidence.  

The UK is slowly puttering towards a semblance of normality, with certain types of retail outlet opening, schools carefully starting back and businesses across the country beginning to grind their gears into action.  There is a long way to go, and many are starting to feel a glimmer of hope, but generally speaking, not the UK events industry. 

Many remarkable and inspiring new ideas on sustainability in the meetings sector were shared and discussed enthusiastically at the recent Members Meeting.

The in-depth focus on this one high profile topic brought more than 100 members together at the Aubrey Park Hotel near St. Albans to listen to experts, campaigners, venues and buyers and to air their own experiences.

Mark Spivey, Director of International Sales at Maritim Hotels, discusses how hotel groups must take advantage of local specialist knowledge to attract greater revenue from meetings and events.  

During the last five years, the meetings and events industry has witnessed a key shift in paradigm. 

A huge range of engineering and technology innovations have descended from Birmingham and the West Midlands. Not only do Britain’s automotive and rail sectors have a long heritage and continued presence in the area, with the likes of Jaguar Land Rover and HS2, but did you know X-Rays, microwave ovens, the Ferranti Mark 1 computer, record players, steel nib pens and even the first weather map, naming but a few, were all created in Birmingham or by Birmingham-born engineers?

The countdown to Christmas has officially begun and if you hate networking, the next few weeks could be a real struggle.

But now, a study by Loughborough University and Imago Venues has revealed the most and least effective ways to network.

The rapid rise of sustainability on the business agenda is remarkable. In just a few years it has quickly moved up from the lower down the agenda and Action List to close to the top, always under discussion and a high priority.

It’s a topic that now not only features prominently in most hotel, venue and event industry conferences, it’s also attracting many delegates to the sessions.

Reducing the environmental impact of our operations and conducting business in a responsible and sustainable way is key to fulfilling our vision of doubling our business and growing our profit margins by 2023. Alongside our clients and suppliers, we are committed to improving our green credentials and review our policies regularly to ensure we’re meeting and exceeding industry standards.

Mark Spivey, Director of International Sales at Maritim Hotels, discusses how event catering has evolved and how to address the changing tastes demanded by millennial meetings planners.


The hospitality and events sector must adapt its food and beverage offering to cater to the changing tastes of the latest generation of meetings planners and delegates. 

Juliet Price, Consultant Executive Director, and Former MP and Rapiergroup MD Nick de Bois recently took part in a discussion about Brexit’s impact on the event industry.

Speaking at discussion forum EventHuddle, the former chief of staff to former Brexit secretary Dominic Raab said that no deal would be challenging, but not the end of the world, and advised event professionals to prepare for it by reading the government’s technical advice.

Juliet Price of the HBAA, who said that staffing issues were top of the agenda for the association’s member.