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by Andrew Deakin, Director, Conference Care


After 16 months of continuous development, spurred on by COVID-19 and the desire for clients to hold meetings, virtual and hybrid platforms have emerged as a new sub-sector of the meetings and conferences industry.

By Louisa Watson, Director of Marketing, Wyboston Lakes Resort

By Louisa Watson, Director of Marketing at Wyboston Lakes Resort

As the events and hospitality industry prepares to raise the safety curtain when released from lockdown, technology will take centre stage in providing solutions to keep everyone safe and give them confidence.  

The UK is slowly puttering towards a semblance of normality, with certain types of retail outlet opening, schools carefully starting back and businesses across the country beginning to grind their gears into action.  There is a long way to go, and many are starting to feel a glimmer of hope, but generally speaking, not the UK events industry. 

Many remarkable and inspiring new ideas on sustainability in the meetings sector were shared and discussed enthusiastically at the recent Members Meeting.

The in-depth focus on this one high profile topic brought more than 100 members together at the Aubrey Park Hotel near St. Albans to listen to experts, campaigners, venues and buyers and to air their own experiences.

Mark Spivey, Director of International Sales at Maritim Hotels, discusses how hotel groups must take advantage of local specialist knowledge to attract greater revenue from meetings and events.  

During the last five years, the meetings and events industry has witnessed a key shift in paradigm. 

A huge range of engineering and technology innovations have descended from Birmingham and the West Midlands. Not only do Britain’s automotive and rail sectors have a long heritage and continued presence in the area, with the likes of Jaguar Land Rover and HS2, but did you know X-Rays, microwave ovens, the Ferranti Mark 1 computer, record players, steel nib pens and even the first weather map, naming but a few, were all created in Birmingham or by Birmingham-born engineers?

The countdown to Christmas has officially begun and if you hate networking, the next few weeks could be a real struggle.

But now, a study by Loughborough University and Imago Venues has revealed the most and least effective ways to network.

The rapid rise of sustainability on the business agenda is remarkable. In just a few years it has quickly moved up from the lower down the agenda and Action List to close to the top, always under discussion and a high priority.

It’s a topic that now not only features prominently in most hotel, venue and event industry conferences, it’s also attracting many delegates to the sessions.

Reducing the environmental impact of our operations and conducting business in a responsible and sustainable way is key to fulfilling our vision of doubling our business and growing our profit margins by 2023. Alongside our clients and suppliers, we are committed to improving our green credentials and review our policies regularly to ensure we’re meeting and exceeding industry standards.