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The Future in 15 Show | Special Panel Feature in partnership with IACC

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This special feature was made in partnership with IACC.

What is the future of small meetings and what does today's customer expect?

Find out in Episode 9, which was filmed live in London, England at IACC's Europe Knowledge Festival.

Shot at HBAA Member venue, etc.venue County Hall, a panel of meetings & events innovators joined show host Caleb Parker to discuss the growing demand for small meetings, and debate customer experience expectations of today's meeting booker.

Watch this episode to learn about:

  • Statistics on small meeting growth
  • Profiles of today's small meeting booker
  • Trends driving customer expectations
  • Automation and online bookings
  • Should I build or buy an online booking tool?
  • Pros and cons of third party marketing channels

Panelists include:

Maugie Lyons, Director Marketing & Sales, The Lensbury
Alastair Stewart, Managing Director - etc.venues
Heather Swatkins, Client Services Director -
Mark Nunan, COO,

This episode is sponsored by