How integrated do you feel on work trips? These days, an increasing number of business travellers seek a sense of belonging from both their accommodation and the destinations they visit.
The much talked about bleisure has blurred the boundaries between business and leisure, and meant that people want more from their overseas assignments than just a place to stay.
Right now, there’s a growing demand for communal living, which has brought with it a shift in the type of accommodation being offered. What we’re seeing is move away from conventional serviced apartment models in favour of more flexible property designs. Many operators that SilverDoor partners with have introduced lifestyle-focused spaces and services.
Cuckooz, for example, tailors all of its apartments to their local areas, and offers guests curated location guides. Saco has, similarly, put the focus of its Locke brand on neighbourhood culture, providing access to a number of events and experiences close to its properties.
Staycity’s new Wilde aparthotel in London, likewise, take inspiration from one of the city’s greatest cultural figures - poet and playwright, Oscar Wilde. Its apartments are as arty as the man himself, and place guests right at the heart of where he used to live and work.
In 2016, the Ascott unveiled its very own lifestyle brand in the form of Lyf, which is geared mainly towards millennials. Lyf residences have a focus on social cohesion, and are all about connecting likeminded people. Its co-working spaces double as venues for gatherings and workshops, and some of its kitchens even offer cooking classes.
London operator, Urban Villa, has gone to lengths to accommodate today’s “urbanite”, by providing virtual concierge support to truly immerse guests in their chosen locations. Its apartments benefit from trendy on-site bars and cafes which are beautifully in-tune with modern taste, and set the perfect tone for socialising.
At Native’s Bankside property, visitors are taken on a wondrous journey into Shakespeare’s London, and shown where to find all of the relevant attractions. The apartment building is housed within a former Victorian teahouse, and is located close to Shakespeare’s Globe, as well as various other theatre houses.
Serviced apartments as we know them are changing, and so too are the people that stay in them. Traditional apartment rooms are giving way to shared common spaces, as more millennials embark on business trips in search of meaningful accommodation and experiences. If what business travellers want is a sense of the community, then the industry is certainly moving in that direction.
by SilverDoor Apartments