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Kim Myhre, Senior VP &of FreemanXP, challenges event organisers to think differently about events to engage audiences in a brand experience.

Our first Agency Engagement Meeting which took place in March 2017 at the Park Regis Hotel Birmingham was a roaring success!

In this episode of The Future in 15 Show, host Caleb Parker interviews HBAA member, James Rees, Executive Director of Conferences & Events for ExCeL.

In this episode of The Future in 15 Show, host Caleb Parker interviews HBAA member Alastair Stewart, MD of etc.venues.  Alastair talks about how he believes creative, bold venue design will play an important part in success of events in the future.  He gives us a peek into his company's client engagement strategy during the design process, and he shares his company’s top tech adoption, as well as the most popular use of tech by clients.

The Series Premier of The Future in 15 Show kicks off today, where we learn about a new online platform that enables the sharing of infrastructure for large meetings and events.  Show Host Caleb Parker interviews Damian Oracki, the Founder & CEO of Showslice in the punchy 15 minute format the show has been promising.

So the current trend is that our US friends across the pond are keen to book more events into the UK especially London due to the favourable exchange rate. I wonder if the recent terror attack will make them think twice, I sincerely hope not.  London is such a great location with a vibe that is unique to the City alone. With the exchange as it is London is a much more viable option over other European Cities.  I was at a recent event for over 2000 people in Copenhagen.

Please see the new VisitEngland/Tourism Alliance Tourism Employment video.  You will see that it features the importance of employment represented by the live event production industry.  





There is a massive thank you due to everyone who helped raise the £19,500 at the Annual Dinner in January.  It really was an incredible achievement and the team at Beyond Food and Brigade where simply blown away!  The funds will make a huge impact the lives of the people they support. The money raised from the Annual Dinner, plus everything else we raised throughout 2016 has helped us exceed £24K for the charity so far.

HBAA is proud to partner with 'The Future in 15' Show to keep HBAA members updated on the latest innovation affecting our sector.

Operations Director Imogen Brettell from Lancaster serviced apartment agent Citybase gives an overview on the increasingly evolving and competitive market and her take on the challenges, benefits and opportunities for operators, agents and travellers.