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Immersion Lab

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We invite all members to join our Immersion Lab!


The Lab will facilitate the exchange of daily or weekly job swap between agencies and venues.  The exchange can be set at any length between 1 day and 1 week.  The positions of exchange can be flexible according to agency and venue and need.


The main purpose of the scheme is to bring agencies and venues of all types closer together, allowing them to understand each other’s challenges, daily issues, business needs and drivers, and clients requirements.  We hope the exchange will allow the two parties to work closer together, gaining more respect of each other’s place within the sector,and a greater empathy in moments of debate, negotiation and challenges.  On the whole, the purpose is to build a holistic relationship between agencies and venues, one that is supported by the whole organisation.

Positions for exchange:


Business Development

Meeting and events

Marketing and PR

F&B / Operations manager



Account managers

Event planners

Marketing and PR



A case study is available to view here


To request your exchange please complete the relevant form (agents and venues) and send back to

The HBAA Lab team will select the right partner for exchange and put the two parties in touch.