Capita Travel and Events unites its brands to become Agiito
Today, we’re consolidating our multi-branded business (‘Capita Travel and Events’ and ‘NYS’) and launching a single brand that unites our extensive experience, people, values, personality and culture. We are now ‘Agiito’.
“We set out to create a business that changes the way we think, plan and book travel, meetings and events. Over the years our people, culture, products, services and propositions have evolved to represent far more than a traditional Travel Management Company,” said James Parkhouse, CEO of Agiito (formerly Capita Travel and Events/NYS).
“The shared global experience of the pandemic has taught us the importance of adapting to the changing needs of our customers, partners and the industry, and has accelerated us towards our vision to be a business that connects people – whether in-person or virtually.”
Neal Poole, Director of Marketing at Agiito, explained the rationale behind the rebrand: “As we have evolved, our brands began to detract from our personality and culture of our people. We have created a new name, a new brand and a creative identity that envelops the heart of our business – our people.”
We continue to be a UK specialist in managing travel, meetings and (virtual, hybrid and live) events, that can also work on a global scale. By prioritising behavioural insights, wellbeing and sustainability, we make a real difference to the ways people connect.