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Former Execs Launch Select Event Solutions

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Clare de Brett & Caleb Parker To Serve As Directors Of New Tech Focused MICE Agency

London, England - 18 July, 2016 - Meetings and events industry veteran, Clare de Brett, announced today that she has launched Select Event Solutions Ltd, a new MICE agency to help corporate meeting planners and PAs make great events happen by ustilising the latest technology for venue procurement and event management.  She will serve as the agency’s MD.

Clare de BrettDe Brett, formerly Head of Venue Partnerships at, which became the world’s largest online marketplace to search, book and pay instantly for small meeting rooms in over 130 countries during her tenure, has worked with a diverse portfolio of venues all over the world. Select Event Solutions aims to streamline venue procurement for clients wanting to increase delegate engagement by partnering with the most tech enabled venues and event vendors.

“As an agency, we’ll use technology to massively improve venue procurement and event planning, that’s a given.” said de Brett, “But as event planners, we have to ask why we’re having the event in the first place.  What’s going to make it a success?  I believe successful events are measured by attendee engagement. Did they learn, connect and feel stimulated?  Today technology enables us to deliver better events where delegates are engaged before, during and after an event takes place. That’s what our agency will deliver to clients.”

De Brett has tapped her former colleague, HBAA Technology & Innovation Chairman, Caleb Parker, as Director to help launch the agency and develop its event tech partner network. Parker, former CEO at has worked with de Brett since he recruited her in 2014.

“I’ve had the pleasure of working with Clare the past couple of years and have been impressed by Clare’s expertise and passion for the MICE market.” said Parker, “She has what it takes to develop winning client relationships and create a successful agency. I like her vision and look forward to supporting her.”

Select Event Solutions will be based in London, but will support its client events globally.

As such, the agency will join the HBAA to partner with venues in the UK and abroad who adhere to the professional association's ‘Code of Practice’

For more information, visit

Twitter:  @SelectEventsUK
Instagram: @SelectEventsUK



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