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The future of commission under debate at forward-looking HBAA Annual Forum

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Commission, traditionally the water of life in the relationship between hotels, venues and agents, is rarely discussed in public.

But at the HBAA Annual Forum, sponsored by Dubai Business Events, the subject of The Great Debate will be 'This house believes that the commission based business model has a future beyond 2020.'

There are sure to be many contentious views on each side of the issue when a highly opinionated panel and 220 HBAA members from hotels, venues and agencies share their thoughts at the Mercure Manchester on Thursday 6 July. Moderated by Matthew Wall, this session includes the views of  Samme Allen, Richard John,  Lauren Goodwin, Guy Mason and Chris Peacock

Louise Goalen, Chair of the HBAA commented; “In a year when our theme is Moving Forward, this debate opens up the future of this essential element of the relationship between our members. It will be fascinating.”

Moving Forward and the future will underwrite sessions throughout the day, starting with the Opening Keynote presented by internationally renowned futurist Rohit Talwar. The theme will also at the heart of the morning discussion on ‘Tackling the Talent Gap’ when speakers will be addressing the issue of how to attract and nurture the best people to join the industry and take it forward.

The Future in 15 Show Live lead by Caleb Parker and Chris Elmitt will share valuable bite-size insights into innovative, entrepreneurial solutions that will probably be established in the next few years.

With 11 Campfire sessions on a wide variety of key topics, an interview with Nick de Bois about The Event Industry Board and an Association Update, the day offers a full programme which will be completed by guest speaker Mandy Hickson, a former RAF jet pilot with a remarkable, inspiring story.

Louise Goalen; “This is a comprehensive, challenging and engaging schedule that I’m sure will help us all to move forward.”

The Annual Forum is open to HBAA members, Charter partners and eligible sponsors.

For full details please visit

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