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Grass Roots Bring New Talent into the Industry

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Grass Roots Meetings & Events has appointed four first-class graduates and a new account manager to service new business wins in the Strategic Meetings Management division.

Beth Seddon, Hannah François and Keertana Gursahani-Khatwani have just graduated from the University of Greenwich, and Helen Travers has come from Sheffield Hallam University. Having been recruited at the MPI Connects event in April, they joined the London office as venue consultants in June.

When asked how they felt to join Grass Roots Meetings & Events, Travers said she was “thrilled”; Seddon already “loved her role”; François was “really looking forward to experiencing all the new venues”, and Gursahani-Khatwani felt “privileged to join such a prestigious agency.”

Jessica Templeton, senior lecturer at the University of Greenwich, said: “The Event Management course is carefully designed to educate and inspire our students and it is often our hope that they go on to develop careers in the industry. For three of them to join one company together is just wonderful.”

Sue Massey, operations director of Grass Roots Meetings & Events commented: “Last week’s HBAA Forum expressed concern at a ‘talent gap’ in the industry, but I can safely say we have no such problem. Through our membership of MPI and attendance at MPI Connects, we’ve built strong links with leading universities and we are immensely proud to have attracted such a high calibre of graduate. I’m happy to say that they are all making great progress through our extensive on-boarding programme.”

Stefani Goodrem became account manager in April, having previously worked as sales and marketing manager at Inner Temple and business development manager at Centerplate. Coincidentally, Goodrem has also recently been award a first-class degree – a post-graduate MA from the Chartered Institute of Marketing.

Massey continued: “Stefani has become a huge asset to the account management team. We have never seen someone embed themselves so quickly in the business, and she has already built up a great rapport with her clients, with her vivacious personality and commercial acumen.”


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