The GTMC has appointed Leigh Cowlishaw of Capita Travel and Events as chair of its Conference and Events Strategy Group.
Cowlishaw, director of proposition – accommodation and meetings at Capita Travel and Events, brings a wealth of industry experience and a passion for improving the professionalism and awareness of the MICE sector within corporate travel and joins fellow GTMC Executive Board member and Capita CCO Trevor Elswood in leading a GTMC Strategy Group. As former chair and current board member of the HBAA where Cowlishaw also led the Technology, Innovation and Sustainability committee, Cowlishaw has a career history that enables her to view the sector from the perspective of all involved parties.
Leigh Cowlishaw, chair of the GTMC Conference and Events Strategy Group, said:
“I’m proud to have been appointed to this role. Meetings, Conferences and Events is a sector I’m hugely passionate about. It’s an area of great opportunity, and natural fit, for TMCs; where, if done well, TMCs enable consolidation of services and full visibility of spend. I look forward to working alongside my TMC peers to boost awareness and success by building upon the great work already taking place and supported by the HBAA Code of Practice.”
Adrian Parkes, CEO, GTMC, added:
“Leigh’s depth of industry experience makes her the ideal choice for this role. With a career that has spanned meetings and events, accommodation agency and hotel operations, hotel sales management, and more, Leigh has the perfect perspective from which to successfully lead this strategy group.
“We launched the Conference and Events Strategy Group earlier this year, as well as becoming a member of the Business Visits and Events Partnership (BVEP) to address the growing economic opportunities in the sector and increasing trend towards TMCs’ widening remit. I look forward to working alongside Leigh in developing MICE activity and expertise within the business travel sector.”
Representing a diverse range of travel management companies – from global companies to small independent specialists and top regional agencies – GTMC, originally founded in 1967, is the voice of business travel and acts to lobby those who have an impact on the business travel community, together with promoting the activities of its members as the best in quality and value to the business traveller.
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