The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular it will highlight the HBAA’s Code of Practice and the many benefits and services the HBAA provides to its members.
The Clareville team has worked with agencies, hotels, venues and events in the meetings and incentive travel industry in the UK and overseas for more than 20 years.
Suzi Johnson, marketing chair of the HBAA said; “Following a competitive pitch we’re delighted to have appointed Clareville. Their knowledge and expertise within the industry gave us the confidence that they will support us in meeting our strategic objectives through content delivery and engagement in our HBAA activities; ultimately raising the profile of the Association.”
John Starr, managing director of Clareville said; “It’s great to be chosen to work with such an important and influential industry organisation as the HBAA, and, using our industry expertise, we look forward to developing the programme and delivering results for the Association.”