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HBAA Launches Technology and Innovation Committee; Appoints Caleb Parker as Chair

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Caleb Parker and Leigh Cowlishaw

The HBAA announced it has created the Technology & Innovation (T&I) committee, (formerly combined with Sustainability as part of the TIS committee), and tapped CEO Caleb Parker as Chair.  Sustainability will form its own committee.  Parker will also sit on the HBAA’s Executive committee.

The T&I committee will support the HBAA’s Back to Basics initiative by driving communication and engagement between association members, and creating awareness of new tech and innovation within the industry.

Parker commented, “I’m honoured to serve the association as Chair of the Technology and Innovation committee.  The HBAA represents experts within our hospitality industry.  As experts we must always remain on the cutting edge, constantly ask tough questions and challenge the status quo.  The T&I committee will ensure members are on top of the latest trends, tech and innovation that can improve business and deliver better customer experiences.”

Parker and the committee are focused on the 2016 & 2017 objectives, which among other things will include the launch of a new HBAA website that represents the professionalism and high quality of the association’s membership.  The new website will give an interactive experience to users and drive engagement for the HBAA membership. The committee are also looking to recruit tech experts to educate and inspire at member meetings.

HBAA Chair Leigh Cowlishaw, director of supplier partnerships at Capita Travel and Events, comments, “Technology and Innovation have become such an integral part of our activities, and we see this as only increasing in the years to come.”

Technology & Innovation Committee members include: Jonathan Ashley-Cowan (PHR), Sacha Griffiths (SilverDoor), Adam Simpson (etc. venues) and Phillip Allsopp (Lea Marston Hotel).

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