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High quality AV and presentation technology is most important aspect of conference venue, reveals Wyboston Lakes Resort survey of event professionals

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‘A good range of high quality AV and presentation technology and support staff’ is the most important aspect when choosing a conference venue, other than cost and suitability of rooms.

This feature of venues came top in a poll of almost 100 event professionals carried out by Wyboston Lakes Resort, the UK’s largest privately-owned single site conference and leisure venue.

‘Good customer service’ was a close second with ‘the quality of food’ just behind in third place.

Respondents were asked to choose their top three priorities from a lengthy list of venue features and these three were clearly at the top. In fourth place was ‘Free wi-fi for delegates,’ ‘clarity on pricing’ was fifth and ‘a venue that understands our priorities’ in sixth, just ahead of ‘good lighting in meeting rooms including natural light.’

In eighth place was ‘comfortable seating’ and while ‘Other’ was ninth, most specified ‘accessibility of the location.’  ‘Creativity in food options’ completed the Top Ten.

The survey was carried out while Wyboston Lakes Resort is investing £3m in transforming its premier conference and events venue to become The Woodlands Event Centre.

Louisa Watson, Director of Marketing at Wyboston Lakes Resort commented: “It is fascinating to see these findings. While we, like most venues, continually talk to potential clients about what they are looking for, a substantial survey like this gives us a clear overview, insight and guidance on what really matters to them.

“Our research before investing in our venue highlighted the importance of AV and presentation technology so this survey supports our decision to invest £0.5m in IT and technology.

“Despite this, many agents, venues and event organisers will perhaps be surprised that high quality AV and presentation technology came top.”


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