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Lex Butler to be HBAA Chair for 2020

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Lex Butler will be HBAA Chair for 2020.

Currently HBAA Vice Chair, Lex has over 19 years’ experience in the MICE industry, having previously worked for global agencies Zibrant and WorldEvents before founding her own agency, Wolf & White, more than five years ago.

Rachael Naylor of IHG will continue as Venue Member Chair, while Andy Woods, Account Director (MICE) at Millennium & Copthorne has become Venue Member Vice Chair.

Carla Garman, Director of Abstract Events, is now International Committee Chair and Jason Cardy, Event Director at Capital Travel and Events, is the new Events Committee Chair.

LaiHa Daimond, Venues & Events Sales Manager at King’s Venues has taken over as Membership Committee Chair from Sian Sayward, Head of Business Travel & Supplier Partnerships at Inntel.  Sian remains on the Executive Committee as Agency Member Representative.

To build on the momentum achieved this year and develop the next generation legacy, the HBAA’s innovative Next Gen Board is forming its own committee, which is to be represented on the Executive Committee from 1 October.

Lex Butler says, “To become HBAA Chair is a great honour and I am looking forward to continuing the superb work of my predecessors. I’m excited to be leading the team, especially with the addition of the Next Generation Committee, as we drive forward the ongoing regeneration of the industry.”

For more information about the HBAA, please visit