HBAA Chair Louise Goalen has joined Top Banana as Head of Venues.
Top Banana Venues has been particularly successful in recent years and Louise’s arrival will help build on this by growing the offering and contributing to the wider business success.
Louise spent 20 years with Ashfield Meetings & Events and combines this experience with time spent on the venue side in her early career to bring a unique perspective to the role.
As chair of the HBAA, Louise is responsible for helping agencies and venues work together for the benefit of all parties; she sees building new partnerships and developing existing ones as an important element in her new role at Top Banana.
“This is a great fit for me … it’s such a creative environment here, full of people who want to deliver great work for their clients and always go a step beyond to achieve that. Their values chime with my own and I can see loads of potential to grow the business in ways that complement the existing services on offer.”
Top Banana’s Creative Director and co-founder Richard Bridge agreed: “We’ve been looking for someone to really take the venue finding side of the business to the next level for some time and we see Louise as the ideal person to do this. Her experience speaks for itself. She’s got a great team alongside her and we’re excited to have her on board.”
Top Banana recently announced the introduction of its Banana Leadership Team, created to draw on all the expertise the business now has in its 50-strong team. Louise’s position on the BLT will help bring the company’s venue finding services firmly into the spotlight and support ambitious growth in the coming months.