Technology investment puts Prestige further ahead of competitors
Stockport-based hotel booking agency Prestige has invested in a new, cloud-based CRM tool which could revolutionise the customer experience for procurement, bookers and travellers alike.
The new system puts the customer relationship at the heart of Prestige’s business by creating multiple unique digital communities for each client organisation. And the agency is breaking down traditional barriers by giving suppliers access to those clients.
In addition to performing conventional systems tasks including bookings, data analysis and compliance tracking, each portal will enable client, agency and suppliers to co-operatively tailor travel services to the personal requirements of travelling employees as well as their employers. Procurement will have total visibility, in real-time, of organisation-wide activity by division, cost centre, booker or traveller. Prestige’s sales team will enjoy the same visibility, even on the move, so account management and customer service delivery becomes faster, slicker and more integrated.
“Our clients’ private and business lives are now inter-twined, so we need a system that enables us to meet those needs by delivering a more personalised service” says Prestige MD Erica Livermore.
“Smaller agencies have often shied away from investing in technology, preferring to rely on providing a personal service. We are turning that argument on its head by using technology to enhance our service. It’s all part of our mission to make it easy for clients and suppliers alike to do business with us.”
Prestige have appointed cloud computing consultancy Mint to support the implementation of the new system. “MintCRM are delighted to be working with Prestige on the implementation of a new Salesforce.com solution for the business” says director Geoff Young. “This new all-encompassing solution will help propel Prestige to the very forefront of the UK’s hotel reservations and event booking sector, and will ensure that the business has a robust platform on which to continue to service their clients’ needs.”