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‘Planner confidence is needed’

Venuedirectory’s Michael Begley calls on planners to confirm bookings after enquiry numbers double

Enquiries for meetings space doubled in the week after 12 April, the latest landmark in the government’s roadmap to reopening, according to Michael Begley, CEO of

The largest booking and data distribution service of venue information in the UK MICE industry received enquiries from across the venue sourcing, event production and convention bureaux markets after the first stage in the Government’s roadmap plan last week.

Confidence is now key to convert enquiries into bookings and drive the recovery of the business events industry, as Michael explains: “The surge in enquiries we received shows there is huge demand among planners as they look ahead to the gradual opening up of the business events sector. However, to really drive our industry’s recovery, more confidence is needed to confirm bookings and secure dates in the diary.

“Planners can be assured that venues and suppliers are putting into place measures to support them – including flexible cancellation terms and robust health and safety measures - and I know that organisations such as HBAA are committed to building the confidence of planners and delegates through, for instance, the Meet Safe Meet Smart campaign.

Michael sums up: “In the lead up to the next milestone – 17 May – I’d encourage planners to be confident and get their event diaries back up and running. The business events sector is resilient and will recover, but we all need to work together and plan confidently ahead to achieve this.”