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Racecourse announces 93 per cent uplift in event attendance

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Newbury Racecourse has announced a 93 per cent uplift in conference and event attendance, in comparison with its 2014 figures.

The increase in delegate numbers to 18,176 in 2015, indicates a 93 per cent increase in event attendance from the previous year. Similarly, a 94 per cent increase in events occurred, as 2015 saw the racecourse attain a total of 212 events.(More)

The increase can be attributed to additional investment in expanding the sales and events team, and providing additional training to existing staff. New additions include Tracy Skinner, head of sales, Sarah Birch, business development manager and Martin Wales, head of catering – along with additional team members all joining since November 2014.

Skinner has led the strategic push to grow the client base and offer a wider selection of products and services to customers across Berkshire and beyond, almost doubling revenue and attendance for events including conferences, music concerts and weddings.

She explained: “Following a review of our customers’ requirements, we created a range of all-inclusive packages to enable a more efficient booking process. This resulted in our staff being able to bundle everyday services such as parking or Wi-Fi into the packages, therefore simplifying the entire process for our customers. The feedback we are receiving is that it has worked.

“We’re highly motivated to keep this momentum going, with a large number of conferences and events already booked for 2016, including an Asian wedding open day. Our aim is for 2016 to be our best year yet!”

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