Real estate investment company Aprirose has launched its own hotel operating platform. The platform will initially be operated in conjunction with hotel operator Kew Green Hotels, which will provide systems and support while the new service is established.
Aprirose operates across a number of sectors, Tim Shearman was appointed as CEO of Aprirose Hotels in June 2018. Aprirose’s hotel assets now total 25 under a number of international brands from the major franchises, including Hilton, Marriott, Accor, plus its own QHotels brand.
Aprirose’s QHotels are currently undergoing significant asset management and modernisation, with the rebrand of seven of the hotels, with the launch of five Doubletree by Hilton last year and two Delta by Marriott due in early 2019.
Tim Shearman, CEO, Aprirose Hotels, said: “The creation of our own hotel operating platform is an exciting new development in the growth and evolution of our hotel portfolio as we have further expansion plans nationally and internationally. It demonstrates our long-term commitment to the sector and will allow us to recruit industry leading talent and drive value for our clients. By initially working with the experienced Kew Green Hotels team it will allow us to hit the ground running and offer a seamless and best-in-class service to our customers.”
Alex Pritchard, CEO of Kew Green Hotels Ltd, said: “We are delighted to have partnered with Aprirose in the establishment of their new operating platform. These additions are part of our continued strategy to grow our managed division, alongside our owned estate, with a target to reach a portfolio of in excess of 100 hotels.”
Aprirose, the real estate investment company, has appointed Philip Gardner as Commercial Director to oversee its hotel management platform’s sales, marketing and revenue disciplines.
Gardner joins Aprirose from Intercontinental Hotel Group (IHG) Europe where he was the Vice President leading the revenue management team. Prior to that he was involved in the planning and deployment of the IHG Europe marketing funds. He has also held a number of commercial roles, including the creation of the London Marriott revenue management cluster.
Tim Shearman, Chief Executive Officer Hotels, Aprirose, said: “Philip’s experience in the hotel sector and in the commercial roles he has held make him a strong addition to the team running our new hotel management platform. As we look to grow the business Philip will be a great asset given his extensive knowledge and experience, specifically in sales and revenue management within the hotel sector.”
Philip Gardner, Commercial Director, Aprirose, said: “The recent launch of our new hotel management platform makes it an exciting time to be joining Aprirose’ hotel team. The team at Aprirose and Kew Green Hotels involved in the management platform is best-in-class and will provide me with the opportunity to work with some of the sector’s leading experts. I’m looking forward to working with the hotel team, engaging with the exciting portfolio of hotel assets and leveraging their success to date to build a scalable and first-class management platform.” Gardner’s appointment follows the launch of Aprirose’s new hotel operating platform last month, which will be operated alongside Kew Green Hotels, who will provide systems and support whilst the new service is established.
For 30 years, Aprirose, the London based real estate investment company, has been delivering consistently high returns across a variety of different sectors and geographic markets. The company has a diverse portfolio of over £1.5bn of commercial and residential real estate under management, and is managed by a senior, multidisciplinary team. The team has a wealth of experience and knowledge of the cyclical property market and are uniquely positioned to act on areas where they identify potential and advantage.