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Room-B Rebrands as SITU

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South West based serviced apartment company Room-B has undergone a complete brand review over the last six months and today unveiled its new logo, tagline and website ( 

The company’s new name, SITU, is derived from the Latin, “in-situ”, meaning in place, and that is exactly where SITU position themselves, Perfectly Placed to meet their clients’ accommodation needs.

Established by Phil Stapleton and Jenna Hext in 2008, the company operates in a global marketplace to meet the needs of corporate travellers from a wide range of industries, relocation professionals and private individuals. SITU handles thousands of bookings every year and has grown its core team, at its head offices in Exeter, to 20 people. This number is set to increase over the coming months. Three areas of focus have been key to the philosophy for business growth; outstanding customer focus, due diligence and embracing technological advances to improve the customer experience. The company’s new website has done exactly that, including innovative filtering of apartment selection based on the users’ specifically chosen destination.

After a competitive pitch, the South West agency AB-UK was chosen to lead the rebranding activity alongside SITU’s own marketing team. Web design specialists Sound in Theory have led the technical development of SITU’s new website and backend systems, while Bolton based consultants Rockview have supported their SEM and SEO requirements. Commenting on the SITU rebranding, Managing Director Phil Stapleton said: “The rebrand marks a new chapter for the company, representing our ambitious plans for growth and significant ongoing investment in our bespoke technology which we look forward to showcasing over the coming months to our clients and industry partners.”

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