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SilverDoor parent company acquires leading rival, The Apartment Service

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Habicus Group – the parent company of global serviced apartment agent SilverDoor - today announced the acquisition of its longest-standing competitor, The Apartment Service.

The acquisition unites two of the world’s largest serviced apartment agents and clients of both firms will continue to benefit from an unrivalled booking experience, drawing on the very best technology, market experience, and account management.

Group CEO, Stuart Winstone said:

“This deal - which has been in discussion for many months - brings together two of the most recognisable and respected brands in the global serviced accommodation sector and we’re delighted to welcome The Apartment Service and its brands to the Group.

“The Habicus Group of companies has increased its market share during the pandemic and we see a huge opportunity for the company and sector to continue to grow in the post-pandemic world. This acquisition, which complements our range of services, and significantly increases the size of our global offices, puts us in an unrivalled position to capitalise on this.”

Between them, SilverDoor and The Apartment Service have over 60 years’ experience in the corporate accommodation sector, and work for some of the largest corporate clients across all market sectors.

It’s not the first time the Habicus Group has expanded through acquisition; the purchase of Citybase and Central London Apartments in May 2016 has seen the firm go from strength to strength, opening three more global offices since.

This latest move will grow the group of companies to incorporate teams in London, Lancaster, Frankfurt, Madrid, Singapore, Washington, Denver and Hyderabad.

Charlie McCrow, The Apartment Service’s CEO, said of the deal:

“Between our brands, we offer the world’s finest serviced apartment booking solutions for business travel and relocation. This acquisition by Habicus Group will ensure the best possible opportunity for future growth, the development of our wonderful teams across the world, and the continued ability to provide a world-class service to our clients.

“I now intend to devote my time and focus to the Roomspace side of my business which I have retained, and I look forward to continuing - for many years to come - the great relationship I have always enjoyed with the Habicus team.”