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SilverDoor strengthens global BD team as APAC region leads recovery

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Global Serviced Apartment provider SilverDoor has appointed Gary Yen as Business Development Manager to its APAC headquarters in Singapore. 

The firm took larger space at Raffles Place earlier this year and is reporting enquiry levels in the region are healthy, and virtually restored to pre-pandemic levels.  

Yen’s appointment is a further indication that the firm sees growth in APAC as key to its continued expansion. Sophie Brinsley, Vice President of SilverDoor’s APAC office is optimistic: 

“The APAC region was the first to show signs of recovery after the pandemic hit, with business steadily increasing month on month since the end of the first global lockdown last year.”  

“The increase we’re seeing in serviced apartment bookings across the region is a good indicator of the recovering travel market; we’re also seeing an increased awareness of the benefits of serviced apartments within the travel sector in terms of space, cleanliness and security, with these factors now critical when choosing corporate accommodation. On the Global Mobility side, whilst the number of moves has dropped during the pandemic, workload has increased for mobility teams, so expert support and advice for assignees and travel teams is proving more important than ever.”  

A specialist in hospitality management and travel technology, and having previously held roles with FCM and Trip Affiliates Network, Gary Yen will work within the global Business Development team headed up by Pauline Houston, who said of his appointment: 

“Pent-up demand for travel, and the trend towards trips of longer durations, is driving an increase in demand for serviced apartments. We have seen a large increase in the number of TMCs and their corporate clients looking to incorporate serviced apartments into travel programmes. Gary has extensive experience of corporate travel in this region, and we’re delighted he’s on board to help raise our profile and capitalise on this renewed interest in the sector.”