A DYNAMIC new sales strategy to ensure that Sodexo Prestige Venues & Events retains its position as market leader is being spearheaded by the company’s new UK director of sales.
Amanda Brown, who has worked for the organisation for more than seven years, has taken up the newly created role as part of a restructuring.
And the sales director for Sodexo’s sports and leisure division believes that the creation of a customer-focussed “high performance sales culture” will ensure that Sodexo, the world’s largest services company, will stay ahead of the game.
“There is no doubt that we operate in a very competitive industry,” said Amanda.
“And the only way to stay ahead of the competition is to differentiate ourselves, to look at things differently and completely concentrate on a customer-engagement sales strategy.”
Amanda – who previously worked as director of sales at a number of leading hotels in Edinburgh before joining Sodexo - was instrumental in setting up the Central Enquiry Hub.
She also grew conferencing and banqueting turnover by £1m in its first year - successes which have made her the perfect choice for the new role.
Her plan of action is currently being unveiled to senior sales leaders before it is delivered across all of Sodexo’s 35 UK sites which now come under Amanda’s control, along with major events including The Open Golf Hospitality, Chelsea Flower Show and Henley Royal Regatta.
Austin Tilsley, Managing Director, Sports & Leisure Sodexo UK & Ireland, said: “This is an exciting time for the business and our newly created sales leadership team gives us the correct structure to support our accelerated growth plans.
“We now have a fantastic opportunity to develop our sports & leisure sector and I am confident that Amanda, will provide the key leadership and expertise required to inspire our venue teams and measurably improve business results.”