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Spotlight on the Value of Agents as HBAA continues ‘Building on Success’ at Annual Forum

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The Value of Agents and Meetings + Millennials will be two of the hot topics under the spotlight when the HBAA continues with its theme of ‘Building on Success’ at its Annual Forum, sponsored by Dubai Business Events, on 19 July at the Crowne Plaza, Stratford-upon-Avon.

As part of a packed programme, a series of lively education sessions will provide unique insight into the challenges and opportunities facing industry professionals today. Starting with a panel discussion moderated by David Chapple, Sian Sayward and Gareth Warnock will discuss transient RFPs. Jamie Ades of Visit Britain will discuss bringing an extra dimension to meeting destinations in ‘Adding Value to Support International Event Growth.’ In ‘Venues4Millenials’, Sinead Heneghan and Aoife McCrum will analyse the new generation of event professionals and what their delegates expect from a meeting. The ‘Value of Agents’ will be keenly debated by a group of industry experts including Jemma Peers of Top Banana.

The ever-popular campfire sessions will offer valuable advice on a wide variety of important subjects and delegates will be able to attend three sessions. They will range from examining commission and fees, discussing industry ethics and business transparency to exploring the etiquette and best practice on fam trips and the guest experience.

The choice will also include GDPR… eight weeks on; online meetings tools; recruitment, development and retention; social media ROI, and women in leadership. There will be a further session where delegates can raise a contentious industry topic they would like to debate with their peers. 

Combining comedy with tips on improved business performance, Marc Hogan will deliver an inspiring presentation titled ‘Funny Business’.

A dedicated networking drinks reception for first time members will then be held on the riverside terrace before everyone joins for the summer festival themed evening event. 

Louise Goalen, Chair of the HBAA commented; “We’re truly ‘Building on Success’ at this year’s Annual Forum which will be inspirational, informative and collaborative, and we intend to make it fun too with our #ForumFest themed dinner and after-party. Based on last year’s overwhelming response and feedback, we have extended our campfire sessions, so delegates will have greater opportunities to interact informally with fellow members, whilst discussing the topics that matter to their business.”

The Annual Forum is open to HBAA members, international venue partners and eligible sponsors.

For full details please visit

To register click here.

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