Strong growth in the volume and value of enquiries and contracts shows that confidence is building in the events, conference and training sector’
Adam Simpson, Director of Marketing, etc.venues
- 30% growth in number of enquiries in 6 weeks compared to previous 6 weeks
- 92% increase in value of live event enquiries in that period
- £5.2m of events contracted in 6 weeks – up 225%
“There are very encouraging signs that many event planners are gaining in confidence to book live events,” says Adam Simpson, Director of Marketing for etc.venues
“We’ve seen strong and consistent weekly growth since 19 July in the number of enquiries we’ve received, in the value of the enquiries and in the contracts signed, with substantial increases in the last 6 weeks compared to the previous 6 weeks.
“Most striking is the increasing value of the live events that bookers are discussing with us. The total value of enquiries in recent weeks is £9.4m compared to £4.9m in the prior 6 weeks – an increase of 92 per cent and a clear indication that big events are on their way back.
“At the same time, the number of enquiries for live events is growing steadily even in the absence of a positive Government announcement to boost confidence. The total number of enquiries over the last 6 weeks is up by 30 per cent compared with the six weeks before 19 July. The majority of the events are scheduled to take place in Q4 this year, with a good pipeline for 2022.
“Event bookers are also demonstrating their commitment to running these events. We’ve contracted events worth £5.2m over the past 6 weeks compared with £1.6m the 6 weeks prior - a 225 per cent increase.
“This level of growth, week after week during a traditionally quieter period for sales, is very encouraging.
“We attribute the sales successes partly to our decision to invest in having many of our sales team in place throughout the pandemic to service our customers’ needs, well before the reopening roadmap. We have also been recruiting and continue to recruit new team members but we are already well set to deliver excellence across our portfolio.”