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Who's who: Board of Directors

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The HBAA is governed by a Board of Directors who are all unpaid volunteers.




    Simon Richards, Managing Partner, Convenus LLP

    Governance Director

    Sian Sayward, Director of Commercial Partnerships & Projects, Inntel

    Marketing Director

    Beckie Towle, Chief Amazement Officer & Founder, The Events Raccoon

    Membership Director

    Callum McLean, Director of Business Partnerships, Capita Travel and Events

    Membership Director

    Julie Shorrock, Managing Director, Hotel and Travel Solutions Ltd

    Operations Director

    Des Mclaughlin, Managing Director, meet events


    Strategy Director

    Lex Butler, Operations Director, Wolf & White