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Annual Forum 2021

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Our Annual Forum: Brave New World takes place on Friday 17 September at Wyboston Lakes Resort and will provide the perfect setting to reconnect and reset as our industry reopens.  With speakers from every aspect of the meetings, events and accommodation sector, this full day of content provides opportunities to refresh and enrich your knowledge of the world we work in and to enjoy the experience of being live and in- person once again.

When the business sessions end, there'll be time to get active with GO2Events or simply chill in the lounge bar before our relaxed 'round the world' dining & social event with entertainment and DJ.

To encourage you to get your suitcases packed, Wyboston Lakes is offering great rates for overnight accommodation and breakfast from £78.00 inc VAT ( £10 supp for twin/double occ.) available on 16, 17 and for those who want to make a weekend of it, 18 September. Book your room directly Booking Here  with the discount code 27373

All aspects of the programme will be run in conjunction with the prevailing government guidance for being Covid-safe and you can opt to attend for both the Forum and Dinner or each event separately.

Member rates for tickets :

  • Attendance at Forum & Dinner  @ £155.00 ex VAT;
  • Forum only tickets @ £95.00 ex VAT
  • Dinner only tickets @ £70.00 ex VAT.

Members are also encouraged  to bring other industry guests along for the evening – dinner ticket cost for non-members @ £85.00 ex VAT.


Provisional Agenda

From 09:00     Arrival and registration

10:30               Event opening and introducing our facilitator, Martin Fullard, Editor, Conference News & Editorial Director, Mash Media.

10:50               The Industry Update with Simon Hughes, Chair of BVEP and Founder of One Industry One Voice .

11:10               Future Fit with Alistair Turner, EIGHT PR and the HBAA leadership team

11:55               Our Sustainable New World:

A panel session facilitated by Isla, with guests from the corporate sector and venue community discussing their views on taking a sustainable approach to business activity in our industry.

12:40               Giving Back: Members of our sustainability action group with Dan Atkins of Buses 4Homeless.

13:00                Lunch

13:50                Brave New World:   

Nine bite-sized presentations from senior representatives across the industry, sharing their perspective and approach to being futurefit in business and covering the following categories

  • Travel
  • Hotels
  • Event Tech
  • Agencies
  • Corporate Procurement
  • Serviced Apartments
  • Exhibitions
  • DMCs
  • UK

15:30                Break

15:50                From Endurance to Resilience: Michael Matania, Managing Director, Tough Cookie

16:40                What Lies Ahead? 

Martin Fullard facilitates our closing panel session to discuss the delegate and traveller experience.

17:15                Wrap-up and activity briefing with GO2Events

17:30                Activities – join the fun with GO2Events, or take some #metime

18:15                Activities end.

Evening Programme

From 19:30 to 01:00 hrs: 

Join us for a relaxed 'round the world' dining experience plus entertainment and DJ


You can register for both events at a discounted rate or choose to attend the Forum or Dinner separately 


To book overnight accommodation directly with Wyboston Lakes:  Booking Here  with the discount code 27373