Do you think Covid-19 will change the way we think about the future of marketing and events?
Probably for a while, because we still don’t really know how this thing will play out and how long it will take. We are rapidly adapting already. It will be about managing a new reality for a while – and we will have to be AGILITY. Already massive uptake with digital comms and we’re all getting better at working remotely and holding team meetings and webinars on Zoom, Teams, Skype etc. For the time being it may be safer to plan short term activity around virtual events – some of which are very sophisticated indeed – but interview support pre and post communications to ‘plump’ up the experience.
In the long-term it’s harder to say. There is not clear view. Some of it’s going to be about innovation, some of it will be around what sticks, some of it will be what works best – so in a way it’s all to play for. Having said that, I think as humans we love and prefer physical connection – so I think physical events will never be done and dusted – they might be in the shadows for a while, and then the floodgates will open (albeit in slightly different formats and much stricter H&S guidelines) – and it will feel as if they’re like a brand new invention.