How can you encourage engagement during a meeting?
The power of someone typing in a question in their spare bedroom – and getting a well-known speaker respond directly is immeasurable. Also, your pre-event marketing should emphasis the content and speakers and the chance to engage directly with really high-profile, quality people. In addition, because online events are much shorter it’s important to go for the best content you can and take the opportunity to get the best guests/speakers. The time they will need to invest will be much shorter - 1-2 hours from their laptop - not travelling to a particular location and needing to invest most of a day etc.