How quickly do you think we'll be able to hold real events again?
We can only keep our ear to the ground, digest the (verified) information, assess the risk, try and anticipate the situation as it unfolds, and how we find ourselves in as a business, and then make the best decisions we possibly can. I think it will be a moveable feast to be honest – it may be very rapid or it may be a cautious recovery; possibly lots of smaller physical and bigger virtual events with more interactive support comms. Then when the vaccine comes – keep your eyes on the horizon – it will be a different story. Can you imagine checking vaccine cards at the registration desk and the type of H&S procedures we’ll have to put in place?