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Should we be actively promoting our products & services?

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Should we be actively promoting our products & services?

I think the answer is yes, if it’s appropriate and relevant, and you’ve chosen the right channel to communicate.  But as I’ve said above maybe it’s not time for a hard sales pitch.  Another approach is to building confidence around your experience and expertise as a business or specialist skills in a particular area – with work you’ve already delivered.  Taking an advisory role with your clients is always good and sharing knowledge rather than selling.  This can be done directly or indirectly.