Should we be actively promoting our products & services?
I think the answer is yes, if it’s appropriate and relevant, and you’ve chosen the right channel to communicate. But as I’ve said above maybe it’s not time for a hard sales pitch. Another approach is to building confidence around your experience and expertise as a business or specialist skills in a particular area – with work you’ve already delivered. Taking an advisory role with your clients is always good and sharing knowledge rather than selling. This can be done directly or indirectly.