What’s the worst that can go wrong with virtual events? How do you safeguard against this?
Thinking about risk and what can go wrong!In this environment it’s the internet connection that can die, or someone with a jackhammer outside on the road just as you go live. There are various ways to back things up – separate audio calls – switch to a phone line etc. So we do testing, testing, testing and try to mitigate the risk beforehand and look as good as we can etc. Again, it’s about real planning, attention to detail and so forth. The amount of work that goes into a virtual event is huge. Social channels are quick and instant, but for a professional audience you need time and practice to get it right. Think about professional backdrops, maybe have a set or branding in place which can help.A lot of you have some branded collateral and pop-ups you can use. We also send out a guide pre-event that tells you what they should wear, lighting and so forth.You want to see a professional environment. It will become clearer over the next few months, as we absorb these new professional experiences.