What formats tend to work best for bigger client meetings like Forums – how can you get a flow of information/opinion?
No matter the size of the event, it’s all in the planning and being prepared to allow the audience input/influence content. For example, pepper your Q&A or audience feedback throughout the event – encouraging them to input on content as it is relevant to the topic – not wait until the end. If you intersperse it throughout your programme and let the questions flow back and forth; it can really add richness to the content. The use of polling always achieves high engagement – up to 70% of an audience will response to a poll. Again, you can use the feedback to drive discussion and direct the focus of the content. A CEO of big pan-European business, was initiative testing in France; asking what do you want to hear about etc?It turns out the audience was being sent some important information regularly, but pretty much had no idea what to do with it.So, on the spot the CEO stood back and got his team to explain all about it. For 20 mins he said absolutely nothing. This is a great example of adapting content quickly - and making the event relevant and being able to deliver genuine value.It’s good to keep the content modular, have a presenter host; someone to steer it, with a good understanding of subject, who can get information out of guests, but also ensure you stay out of trouble.