What should social media companies be sharing on social media during the crisis?
I think going back to the guidelines at the beginning, appropriate and relevant are the watchwords. It’s not a time for hard sales messages but definitely positive news about your business, your employees and activities you’re undertaking for charity and Covid-Response is always good. I think promoting your profile and involvement in the industry is good for perception and confidence, and your opinions on the current situation will be of interest. Maybe even share some work you’ve done for clients before (with permission), in a creative way. But unless it’s genuinely a service that’s going to really support the current situation I would keep it subtle and not hammer home a hard sales pitch.