Skip to main content


You are: home > news archive > 06/2020

According to Twickenham Stadium, stadia venues could provide a ready-made option for event organisers looking to implement social-distancing measures for their delegates. The home of England Rugby has released its post Covid-19 regulations and believes that the natural flow of these venues, combined with the size and the abundance of smaller spaces, allows for more options for event organisers.

As part of its guidelines, the venue is introducing audience traffic and flow management, with dedicated entry and exit areas for guests, on a smaller scale to its match day operations. The stadium is also introducing ‘wave-based’ catering, and staggered start, finish and break times, to ensure delegates can stay socially distanced, and that different meetings around the stadium are kept apart. The venue is also allowing increased access to the stadium bowl, to give event planners more outside space options.

“This is something we have a lot of experience of during match days, from access to the stadium via car or public transport, to the management of people around the venue,” comments Nils Braude, managing director, Twickenham Experience. “We have multiple entrances and exits to different stands and floors so people can be kept separate. We can also get delegates moving in the same direction within the stadia, meaning distancing is easier for rest rooms, reception and catering.”

The stadium is also upweighting its digital meeting capabilities to cater for the increase in hybrid meetings as well as those with a large ‘out-of-room’ audience. Nils continues, “We’re seeing a number of planners looking to break up a bigger meeting into a series of smaller rooms, linked together digitally. Again, this is where stadia can really help, we have lots of small rooms in our hospitality suites, all with screens and AV that can link easily to a central display.”

Jon Davies, Managing Director, Levy UK, agrees with the sentiment: "The nature of stadium-based hospitality, and its design, has always been around getting people fed quickly and safely, managing the flow of crowds in a relatively small amount of space. These skills are very easily transferable to hygiene safe food and food service, something that should give event organisers and their delegates added confidence for their next events."

Debbie Rigney, Marketing & PR Manager, Stadium Experience, added: "Stadium venues really are the ideal choice for all events, particularly during these unprecedented times. The expanse of space these venues boast make maintaining the social distancing measures more possible than many more traditional venues. Stadium staff are also experts at adapting their spaces from meeting matchday requirements to catering for the next bespoke event. Many stadium venues are happy to explore and customise a range of options that might work, including linking into virtual opportunities across rooms, stands or even venues.  It's also worth noting that stadium venues have many smaller spaces available for hire such as prestigious executive boxes with stunning pitch views and away from other visitors if required."

Twickenham is sharing its operational procedures with all event planners, as well as making additional information available to delegates wishing to attend events at the stadium, in order to give both event planners and their delegates confidence in holding an event at Twickenham. 

“We’re encouraged by the Chancellor’s latest changes to the furlough scheme but business events, accommodation and meetings businesses still need special treatment to prevent a deluge of redundancies.

“We’re very pleased that, contrary to many national press reports, the employers’ contribution will start at National Insurance and increase gradually. However the sector has been closed for business since the start of the lockdown in March and will be the last to recover. By the end of the furlough scheme business events will only be just starting again, with smaller meetings.

“All of our members have had no income over the last few months and agencies will be in a very tough place with no prospect of income for 8 to 12 weeks once business starts moving again. Hotels and venues, many of which have been closed or operating at a loss to provide rooms for essential workers since lockdown, will also struggle to contribute to a scheme that has been a lifeline for business.

“If no concessions are made to businesses in our industry on the proposed contributions, the deluge of redundancies will be inevitable.”

#HBAAfuturefit #getbritainmeeting #6+plan



News archive