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HBAA panel discussion turns booking agents into serviced apartment experts

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In a recent panel discussion at Birmingham’s Park Regis hotel on May 11th, HBAA’S Alternative Accommodation Committee made efficient work of turning the booking agents in attendance into serviced apartment experts. For many corporate guests, knowing how and why to book a serviced apartment can prove complicated. “The time had come for an educational event.” said Martin Klima, SilverDoor Head Account Manager, and one of the day’s speakers.

Before an audience of mainly hotel bookers, panel members, including Erica Livermore, Prestige Reservations Managing Director, delivered a comprehensive crash course in everything serviced apartment-related: from pricing to health and safety. Particular care was taken in highlighting the fact that serviced apartments are not just a long-term accommodation choice, but also great for short trips too.

Alex Neale, SilverDoor Head Account Manager, singled out wellbeing as a key reason why a relocating employee might book a serviced apartment over a hotel, while for Amy Chapman, Siemens Senior Buyer, serviced apartments offer a “high level of service and better rates”.

The seminar attracted 30 agents and 10 suppliers. And they couldn’t have asked for a better setting than the hotel’s Sky Bar, located as it is on the 16th floor, with views overlooking the city.

For a practical understanding of the points raised, a full tour was given of serviced apartments on-site at the Park Regis Birmingham hotel. What better way for bookers to get to grips with the privacy, space and flexibility attached to this popular accommodation alternative.

In concluding, Martin notes: “The agents that attended came away with a far better understanding of how the serviced apartment industry works, rest assured that the quality and duty of care provided are of the highest standard.”

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