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etc.venues reinvents pre-opening showrounds with launch of VR tour

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Conference and event venue provider etc.venues have developed a unique and innovative way to show clients around a new venue before it’s even built! Through the use of virtual reality via headsets, etc.venues can show visitors “around” their latest event space in London’s iconic County Hall.

Using cutting edge technology they have created an engaging, story-telling experience that sets a new industry standard for virtual reality (VR).

Margaretha Welsford, Director of Sales at etc.venues commented “Although walking around a construction site and looking at CGI images can help build an impression of what kind of space is being created, we’ve found that VR technology provides a much clearer interpretation of the end product. It was a massive draw at both the Venues & Events Show in London and at the IACC Europe Knowledge Festival in the Netherlands – through the use of the headsets, clients experienced the venue without leaving their seats!”

The detail of the etc.venues VR tour transports clients through the venue seeing the impressively restored original parquet flooring, the exposed brick work and the stunning view of Big Ben from the Thames Suite window.

etc.venues is the first major company of its size and scale to launch this cutting-edge technology setting a new industry standard for how virtual reality can be used to enhance the client experience.

Although extremely clever, the technology is surprisingly easy to use and therefore allows for broad distribution – clients visit www.etcvenues.co.uk/vr on their smartphones, click on the headset symbol and are transported via a headset into the venue. Clients attending onsite tours will be offered an opportunity to experience the space using virtual reality headsets which they will be given to take away.

The venue at a glance:
Opening in January 2017, 43,000 sq ft of event space will be created over a single floor offering 20 rooms. This includes The Thames and County Suites which comprise of 15,000 sq ft of connecting space with uninterrupted views over The River Thames to The Houses of Parliament and Big Ben.

  • 43,000 sq ft of event space over a single floor
  • 20 rooms, largest conference room capacity of 400
  • Thames and County Suites for events groups of up to 900
  • Interior design by Jestico & Whiles
  • High Spec AV and Wifi
  • Range of Hotel accommodation within walking distance

About etc.venues.
etc.venues is a leading provider of non-residential venues in London and Birmingham. There are currently fourteen venues, thirteen of which are in Central London – etc.venues County Hall will make it number 15. The group has over 250 rooms and specialises in the conference, meetings, training and event market. The group now hosts over 650,000 delegates per annum.

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